A couple of years ago, Joy Huang started her Instagram account (@joyosity) to share photos of her culinary creations and travel explorations. Last year, she challenged herself to post one recipe photo a day. Since then, her audience has grown and she now has over 6,000 followers.
She says joining cooking clubs on Facebook (like the Food52 cookbook club and baking club) gave her a lot of inspiration for what to make. Occasionally some of her posts would be picked up by other larger accounts like @Food52, @marthastewart, @thekitchn, @foodandwine, and @thefeedfeed which brought a lot more exposure to her account. One unique aspect of her Instagram photos is that they are all taken and edited with her iPhone.